Without data, how do you know who your customers are? Without data, how do you know if consumers like your products or if your marketing efforts are effective? Without data, how do you know how much money you are making or spending?
Successful business owners know the needs of their ideal customers. They know where they are located. And, they know how to get the word out there. This includes collecting and properly using the data that drives, informs and incites new action.
There are several other merits of data analytics concerning business growth and expansion. Business growth is all about understanding your target market, your business strengths, and your competition. Once you know what the market wants and what competitors offer, you can quickly come up with better products and services.
Web Scraping (also termed Screen Scraping, Web Data Extraction, and Web Harvesting etc.) is a technique employed to extract large amounts of data from websites whereby the data is extracted and saved to a local file in your computer or to a database in table format.
The whole idea behind scrapping is that it copies all the information available on a web page so that you can use that raw data for your personal purposes. The process of web scraping is carried out by coding. That’s why it doesn’t matter if you need to scrape text or an image.
• Generate leads
• Scraping financial data for market research and insights
• Store locator to create a list of business locations
• E-commerce data for competitor analysis
• Scraping site data before a website migration
• Scraping product details for comparison shopping
• Scraping sports stats for betting or fantasy leagues
• Better connection with the customers
Web scraping is legal because the information that scraped from the web page can be viewed by any person. As long as you can see the data and manually crawl it, there’s no violation if you do it with the help of coding or order the data from the web scraping service. Most websites allow web crawling on the surface web.
Get the crawled data in any format – JSON, CSV, Excel, XML, SQL and more.
APIs or Application Programming Interfaces is an intermediary that allows software to talk to another. When using an API to collect data, you will be strictly governed by a set of rules, and there are only some specific data fields that you can get. But, in the case of web scraping, clients are not restricted by the rate of access, data fields (anything that is present on the web, can be downloaded), customization options and maintenance